Automated System To Get SMMA Clients

06:40: According to Sam Ovens, [[Facebook ads]] is the highest performing way to generate leads and clients.

He concluded that after trying everything (google adwords, blogging, networking, cold calling, sales force) And nothings compares to the power of facebook.

"Even if it's B2B, it works killer." "For me and many of my clients, in any country"

07:53: Create an ad targeting your niche. ($1 per click)

You already made your [[market research]] and know their pain points, so you are going to catch their attention. (Be direct, you don't need to be a designer to make it work. Find a stock photo of a Plummer and that's it xd)

You can qualify your prospect in your video before they click (so they know they're going to be asked to put an email, and you reduce costs of not low-quality leads)

This reminds me of a 15-year old kid that used [[Facebook ads]] to get [[copywriting clients]].

08:52: Make an [[opt-in page]] giving a free solution to their pain points. With a lead magnet (A free training) that is valuable to your prospect (again, we what they want with our [[market research]].
They usually convert at 30%. That's $3 per lead/email..

11:13: [[Thank you page]]

With a 10-15 minute screen recording of a PowerPoint presentation. (They're easy to do, and can be done in an hour).

1. Talk about the problem that your niche has in specific detail.

It creates rapport and we buy from people that we trust and understand us. Do [[market research]] to know what their problems are.

Secret tip you won't find: If you describe the problem of your prospect better than they can themselves, they'll immediately assume that you have the solution for them. You're the guy to solve it for them.

Example: Are you a plumber struggling to get hot-water cylinder clients? Do you always wait the phone to ring and all you seem to get is people with this and that expecting you to do the work for free?

Then, after you explaining the problem in detail for them, you

2. aggravate the problem

Sam Ovens calls it "rubbing some salt in the wound."

No one takes action until they feel the pain and fear of loosing. Expand on the relevant, most painful second order consequences of that problem (do [[market research]] to know what consequences are a problem)

13:12: Then, a

14:00: ### 3. Talk about the solution, but not enough. We want them to give them 2 or 3 tips to solve it, but we don't want to solve all of it, just enough. That "proves" that we know what we're talking about. By this time, our prospect already like us (because we understand them and have shared tips to solve the problem).

4. Call to action:

"Hey look, If you have this problem, I can help you. I'm an expert at solving this problem and if you want help doing it, here's how to reach out. Just click the button below."

15:42: Get them to do a quick survey to qualify them. We don't want to lose our time with low-quality leads.

What we want is to know if these people are going to be a waste of time when we're talking on the phone, or if there's a big chance that they're going to buy from us. You usually get 10% conversion of people finishing the survey. That's $30 per person to complete the survey.

You can ask things like: (to ask them after the video is better to filter the most interest people)

1. How big is your business?
2. How many employees do you have?
3. What's your revenue?
4. What's the problem that you have right now?
5. How urgent is fixing this problem for your business?

18:11: After the survey.

We want them to schedule a time in your calendar to talk to us. That's $30 to have a hot qualified lead to schedule an appointment in our calendar.

23:14: # Get on the phone with them

We're going to follow a proven process. (There's a book Sam recommends called [[Spin Selling]]

1. Ask them about their current situation and their problem.
2. Ask them what they want to achieve.
3. If you can solve that problem, tell them how you can help them (how it's your process and how much it cost).

If you follow this process ([[Spin Selling]]) we convert at 25%. Of every 4 people, 1 will buy. That's $120 to acquire a customer.

30:17: Sam Ovens has a Pretty cool closing training on his consulting accelerator.