Newman Estrada's Blog

Roadmap to Master copywriting with deliberate practice

Preliminary concepts

Undertanding: The key to master any soft skill. Active reading (highlighting, asking questions)

Remembering: Paralelism, repetition, Active recall.

Creation/Playing: Writing 1 hour practicing a concept you learned. This is a performance review and critique.

Section A: Immersion - Basic emotions

  1. Watch/Read About NESB in-between steps (leverage expert's mental representations)
  2. Copywork
  3. Break down only NESB

Section B: Beginner - Flow and Basic Structure

1.1 Read about: screenwriting, flow, and storytelling (save the cat)

1.2 Watch videos of flow, and structures in email and SL (DIC, AIDA, ETC)

2 break down one section

3.2 read the first 2 words of each line in emails

4 break down structure

Section C: Understanding -

3.3 explain what line exactly does (it's easy because...)

3.4 explain why that line does it, in that time (Because he talked before about..., because he's about to mention...)

3.5 explain why i feel x way

section D: (editado en Junio 5, 2024)

recalling, tight feedback loops, critique, see gaps in knowledge. Escoger algo chiquito pero perfeccionarlo, cada chuck, diamante.

Section IDK: Advanced

5 Watch VSL first, then write your email to send traffic to it, and compare it to the original emailj